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Keeping your hair straight can be a real challenge. Because of heat and humidity, frizz always comes back and over straightening can damage your hair. New Keratin Straight 72H, the Straightening Expert. Breakthrough technology: Micro Keratin, the ultimate smoothing ingredient + Black Cumin, a legendary healthy nutrient. Perfectly Straight: Smoothness out unevenness from root to tip for a long lasting straight look Without Damage: Restores the fibre from inside out for healthier hair that is more resistant to change Proven Results*: Instantly hair is straighter, waves are relaxed, frizz is controlled. Hair quality is improved, hair is shinier, smoother, it looks healthier and stronger. For 72H, hair remains straight, smooth and frizz-free. *Instrumental test - shampoo + conditioner + cream.
-Black cumin oil combined with healthy nutrient and micro-keratin.
-Double Action: inside and outside the hair fiber.
-Intensely replenishes, smoothens, and protects hair fiber by fiber.